May 13, 2014

"The Future of Automobiles and Our Personal Mobility:
Automated, Electric, Connected, Shared -- and What Else?"

While the automobile has been around for well over 100 years, it seems to be undergoing dramatic change at the moment. The powertrain is becoming more and more electrified, driving tasks are becoming more and more automated, the vehicle itself is becoming more and more connected to other vehicles and common infrastructures -- and at the same time, carsharing programs are being promoted as a new form of mobility. In his talk, Dr. Beiker will visit each of these topics and highlight synergies and interdependencies between them. He will also discuss which innovations are on the horizon and which developments might take longer than expected. Dr. Beiker will also highlight why it is important to not just talk about the automobile as such, but also about mobility in broader terms to fully understand what drives consumers in their vehicle choice and travel behavior.

About the Speaker

Dr. Sven A. Beiker is the Executive Director of CARS, the Center for Automotive Research at Stanford. CARS is an interdisciplinary partnership between academia and industry to address the challenges of personal mobility in the 21st century. Since 2008, Dr. Beiker has been taking care of the program's strategic planning, resources management, and project incubation. He was instrumental in launching research programs at Stanford University in "Legal Aspects of Autonomous Driving", "Wireless Power Transfer to a Moving Vehicle", and "Vehicle Communication via Cellular Networks" as well as "The Revs Program at Stanford" and the "Volkswagen Automotive Innovation Lab".

Besides managing the industry relationships, he holds teaching positions at Stanford University's School of Engineering, the Stanford Graduate School of Business, and the Electrical Engineering Department of the Technische Universität Braunschweig (Germany) to educate students in interdisciplinary automotive topics and strategic thinking. For his research, Dr. Beiker conducts studies in consumer behavior and electric mobility at Stanford's Precourt Energy Efficiency Center. He also serves as the Automotive / Mobility Advisor for the German American Chamber of Commerce in San Francisco and is a member of the Scientific Advisory Board for the Lecture Notes in Mobility of Springer Science+Business Media.

Before coming to Stanford, Dr. Beiker worked at the BMW Group for more than 13 years. Between 1995 and 2008 he pursued responsibilities in technology scouting, innovation management, systems design, and series development. He primarily applied his expertise to chassis and powertrain projects, which also gave him ample insight into the industry's processes and best practices. During that time, he worked in three major automotive and technology locations: Germany, Silicon Valley, and Detroit.